Online Marketing Articles
Why Write An EBook
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Why Write an eBook?
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It's not true that everything that has been said has already been written. Since that unfortunate axiom
came into use, the whole universe has changed.
Technology has changed, ideas have changed, and the mindsets of entire nations have changed.
The fact is that this is the perfect time to write an ebook. What the publishing industry needs are people
who can tap into the world as it is today - innovative thinkers who can make the leap into the new millennium
and figure out how to solve old problems in a new way.
Ebooks are a new and powerful tool for original thinkers with fresh ideas to disseminate information
to the millions of people who are struggling to figure out how to do a plethora of different things.
Let us say you already have a brilliant idea, and the knowledge to back it up that will enable you to write
an exceptional ebook. You may be sitting at your computer staring at a blank screen wondering, "Why?
Why should I go through all the trouble of writing my ebook when it's so impossible to get anything
published these days?
Well, let me assure you that publishing an ebook is entirely different than publishing a book in print.
Let us look at the specifics of how the print and cyber publishing industry differ, and the many reasons why
you should take the plunge and get your fingers tapping across those keyboards!
Submitting a print book to conventional publishing houses or to agents is similar to wearing a hair shirt
24/7. No matter how good your book actually is, or how many critique services and mentor writers have told
you that "you have got what it takes," your submitted manuscript keeps coming back to you as if it is a
boomerang instead of a valuable mine of information.
Perhaps, in desperation, you have checked out self-publishing and found out just how expensive a
venture it can be. Most "vanity presses" require minimal print runs of at least 500 copies, and even
that amount will cost you thousands of dollars. Some presses' minimal run starts at 1,000 to 2,000 copies.
And that is just for the printing and binding. Add in distribution, shipping, and promotional costs and -
well, you do the math. Even if you wanted to go this route, you may not have that kind of money to risk.
Let us say you already have an Internet business with a quality website and a quality product. An ebook is one
of the most powerful ways to promote your business while educating people with the knowledge you already
possess as a business owner of a specific product or service.
For example, let us say that you have spent the last twenty-five years growing and training bonsai trees,
and now you are ready to share your knowledge and experience. An ebook is the perfect way to reach the
largest audience of bonsai enthusiasts.
Ebooks will not only promote your business - they will help you make a name for yourself and your company,
and establish you as an expert in your field. You may even find that you have enough to say to warrant a
series of ebooks. Specific businesses are complicated and often require the different aspects to be divided
in order for the reader to get the full story.
Perhaps your goals are more finely tuned in terms of the ebook scene. You may want to build a whole
business around writing and publishing ebooks.
Essentially, you want to start an e-business. You are thinking of setting up a website to promote and market
your ebooks. Maybe you are even thinking of producing an ezine.
One of the most prevalent reasons people read ebooks is to find information about how to turn their
Internet businesses into a profit-making machine. And these people are looking to the writers of ebooks to
provide them with new ideas and strategies because writers of ebooks are usually people who understand
the new cyberspace world we now live in.
Ebook writers are experts in Internet marketing campaigns and the
strategies of promoting and distributing ebooks. The cyberspace community needs its ebooks to be successful
so that more and more ebooks will be written.
You may want to create affiliate programs that will also market your ebook. Affiliates can be people or
businesses worldwide that will all be working to sell your ebooks. Think about this? Do you see a formula
for success here?
Figure out what your subject matter is, and then narrow it down. Your goal is to aim for specificity.
Research what's out there already, and try to find a void that your ebook might fill.
What about an ebook about a wedding cake business? Or an ebook about caring for elderly pets? How about the
fine points of collecting ancient pottery?
You do not have to have three masters degrees to write about your subject. People need advice that is easy to
read and easily understood. Parents need advice for dealing with their teenagers. College students need to
learn good study skills - quickly. The possibilities are endless.
After you have writtten your ebook
Getting your ebook out is going to be your focus once you have finished writing it, just as it is with print
books. People will hesitate to buy any book from an author they've never heard of. Wouldn't you?
The answer is simple: give it away! You will see profits in the form of promoting your own business and
getting your name out. You will find affiliates who will ask you to place their links within your ebook,
and these affiliates will in turn go out and make your name known. Almost every single famous ebook author
has started out this way.
Another powerful tool to attract people to your ebook is to make it interactive. Invent something for them
to do within the book rather than just producing pages that contain static text. Let your readers fill out
questionnaires, forms, even crossword puzzles geared to testing their knowledge on a particular subject.
Have your readers hit a link that will allow them to recommend your book to their friends and associates.
Or include an actual order form so at the end of their reading journey, they can eagerly buy your product.
When people interact with books, they become a part of the world of that book. The fact is just as true for
books in print as it is for ebooks.
That is why ebooks are so essential. Not only do they provide a forum for people to learn and make sense of
their own thoughts, but they can also serve to promote
your business at the same time.
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